SharePoint Best Practice Conference - washington DC

If you knew the new SharePoint Best Practice book by Ben and Bills, this is kind like a extension to the book and concepts.

There are lots talks regarding how great SharePoint can do technology wise, how about the business needs? How about a good start to deploy it? What do we, as a technical person to work on this product, miss and could learn from other experts?

Here is the web site for more details. Looking forward to hear any opinions.